Launch Your JustCopy.AI Project Like a Pro
Product Hunt strategy + viral content tactics for projects built in 90 seconds
What It Takes to Rank
The Bottom Line
Product Hunt launches aren’t just about badges. They’re about momentum.
An excuse to:
• Email everyone you know
• Post on every social channel
• Activate your entire network
• Create urgency and FOMO
• Force yourself to ship
When you launch something built with JustCopy.AI, you have a unique advantage: speed. While others spend months building, you spent 90 seconds. That’s your story.
Here’s how to turn that into viral content and a successful launch.
Why Product Hunt Still Matters
Product Hunt is a forcing function. It gives you:
• A deadline (launches happen at midnight PST)
• Social proof (upvotes and comments)
• Distribution (their newsletter reaches 500K+ people)
• Press attention (journalists monitor top products)
• Momentum (team energy and focus)
The platform itself isn’t the goal. The launch day activation is.
What It Takes to Rank Top 5
Ranking matters because:
• Top 5 products get 90% of the attention
• #1 product gets featured in the newsletter
• Everything else gets buried
To rank Top 5, you typically need:
• 300-500+ upvotes
• 50-100+ comments
• Strong launch in first 2 hours
• Sustained momentum through the day
Where upvotes come from:
• 30% Your immediate network
• 30% Your email list/social following
• 20% Product Hunt community (organic)
• 20% Cross-promotion and supporters
The 2-Week Prep PlanWeek -2: Build Your Support List
Create a spreadsheet with 50-100 people who will support you:
• Name, email, relationship
• Platform (Twitter, LinkedIn, email)
• How they can help
Include: team members, customers, friends, advisors, online connections.
Week -1: Draft All Content
Prepare everything in advance:
Email sequence (3 emails):
1. T-7 days: “Heads up, we’re launching next week”
2. T-1 day: “Tomorrow’s the big day”
3. T-0: “We’re live on Product Hunt!”
Social posts:
• Twitter thread (your launch story)
• LinkedIn post (professional angle)
• Instagram/Stories (behind-the-scenes)
Product Hunt page:
• Product name
• Tagline (60 characters - make it punchy)
• Gallery (screenshots/video)
• Description
• First comment (explain why you built it)
Your JustCopy.AI Angle
“Built this portfolio site in 90 seconds with JustCopy.AI. Now it’s live and generating leads.”
That’s your hook. Speed + results.
Launch Day: First 2 Hours
The first 2 hours determine everything.
12:01 AM PST: Hit “Post” on Product Hunt
12:02 AM: Send launch email to your 50-100 supporters
12:05 AM: Post on Twitter, LinkedIn, all channels
12:10 AM: DM your 10 closest supporters
12:15 AM: Check metrics (target: 50+ upvotes in 15 minutes)
Respond to every comment within 5 minutes. Keep the energy high.
By Hour 2, target: 200-250 upvotes, 30-40 comments, Top 5 ranking.
Going Viral: The Content Formula
JustCopy.AI story is inherently viral. Here’s why:
1. It’s surprising: “Built in 90 seconds” (not weeks)
2. It’s specific: Exact timeframe, real outcomes
3. It’s aspirational: “I could do that”
4. Clear before/after: No-code beginner → Live website
5. Challenges assumptions: “You need developers” → No you don’t
Viral Post Structure
Opening hook (first line):
• Surprising statistic
• Before/after comparison
• Question that triggers curiosity
Examples:
“A freelancer built her portfolio in 90 seconds with JustCopy.AI. Got 3 clients in the first week.”
“Most people think building a website takes weeks. This one took 90 seconds.”
The story (middle):
• Specific details
• Concrete numbers
• Name real people
• Show the transformation
The takeaway (end):
• What this means
• Call-to-action
• Invite engagement
Twitter Thread Strategy
Threads outperform single tweets. Structure:
Tweet 1: The hook
“We hit $5K in revenue with a website built in 90 seconds. Here’s the exact playbook: ↓”
Tweets 2-8: One point per tweet
• What you built
• How you built it (JustCopy.AI)
• Time investment (90 seconds)
• Results achieved
• Lessons learned
Last tweet: CTA
“Want to build yours? Try JustCopy.AI: [link]
And if this was helpful, share this thread!”
Best practices:
• Number your tweets (1/, 2/, etc.)
• Short paragraphs with line breaks
• Include one image/chart
• 5-10 tweets total (not 20+)
• Post 9-11 AM your timezone
Metrics That Actually Matter
Don’t optimize for vanity metrics.
Vanity metrics:
• Total views (impressive but meaningless)
• Likes (nice but doesn’t drive business)
• Follower count (irrelevant if they don’t convert)
Real metrics:
• Engagement rate: 5-10% = great, 10%+ = viral
• Click-through rate: 5-10% = great for warm audience
• Conversion rate: Signups from that post / Clicks (15-20% = excellent)
• Share rate: Shares / Likes (20% = highly shareable)
Track everything with UTM parameters.
The Content Calendar
Weekly content mix:
Monday: Customer story (”Sarah built her coaching site in 90 seconds, booked 5 clients”)
Tuesday: Tactical tip (”How to optimize your JustCopy.AI site for SEO”)
Wednesday: Milestone (”100 websites created with JustCopy.AI this week”)
Thursday: Controversial take (”Coding is becoming optional for entrepreneurs”)
Friday: Community engagement (”What are you building this weekend?”)
Draft all content Sunday evening. Schedule Mon-Fri posts.
The Bottom Line
JustCopy.AI lets you build in 90 seconds. That’s your competitive advantage.
While others are still in development, you’re already launched. While they’re debugging, you’re getting customers.
Your launch strategy:
• Product Hunt for momentum (2-week prep, 24-hour execution)
• Viral content for distribution (customer stories, specific numbers, transformation narratives)
• Consistent posting for compounding growth (weekly content calendar)
The product takes 90 seconds. The launch takes 2 weeks. The content compounds forever.
Start prepping your launch today.Why Product Hunt